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Use of virtual reality in digital marketing communication

100%
Łysik Ł., Łopaciński K.
Informatyka Ekonomiczna
|
2019
|
issue 4 (54)
29-45
EN
The practical utility of many VR instruments and tools has been recognized by marketing specialists – the rapid development of marketing approaches based on VR solutions is a good example of this trend and seems to offer the promise of a much wider application of VR in this context. Virtual reality is generally considered as one of the most promising technologies of the future, with enormous potential to influence the customer experience. This study presents an attempt at determining the effective impact of virtual reality upon marketing activities and its potential to influence and shape modern consumer behaviour. These objectives were addressed on the basis of literature studies and analytical evaluations of selected case studies involving the application of VR technologies in marketing. This paper constitutes an introductory chapter in a broader series of studies devoted to the examination of VR properties, the role of VR in the formulation of new paradigms in the realm of marketing, and the analytical evaluation of modern consumer behaviour.
PL
Upowszechnienie się technologii wirtualnej rzeczywistości (VR) otworzyło wiele nowych możliwości rozwoju biznesu i społeczeństwa. Technoloia wirtualnej rzeczy- wistości została dostrzerzona i doceniona przez specjalistów do spraw marketingu, dzięki czemu aktualnie możemy obserwować coraz szersze ich wykorzystanie. Wirtualna rzeczy- wistość jest wskazywana jako jedna z najbardziej obiecujących technologii z olbrzymim potencjałem w obszarze customer experience. Autorzy w niniejszym artykule za cel postawili sobie próbę odpowiedzi na pytanie, w jaki sposób wirtualna rzeczywistość wpływa na działania marketingowe oraz jak kształtuje zachowania współczesnego konsumenta. Dla tak postawionego celu zaplanowano studia literaturowe oraz analizę dostępnych przykładów wykorzystania technologii VR w marketingu. Niniejszy artykuł jest pierwszym z cyklu, który będzie dotyczył własności technologii VR, tworzenia się nowych paradygmatów w obszarze marketingu oraz analizy zachowań współczesnych konsumentów.
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MODERN TECHNOLOGIES IN SUPPORT OF COMMUNICATION BETWEEN PERSONS WITH SEVERE HEARING IMPAIRMENTS AND PUBLIC ADMINISTRATION AUTHORITIES

100%
Łysik Ł., Pituła G.
Information Systems in Management
|
2016
|
vol. 5
|
issue 4
530-541
EN
After many years of effort and work to improve the situation, eliminate barriers in the lives of the deaf, developed the law on sign language. It is defined as a milestone in the struggle to improve their situation. Assistive technology for deaf people an opportunity to communicate their alignment with the rest of society. In the era of computerization there are solutions, offers a chance for the abolition of such barriers. Access to the Internet and mobile devices deaf improve communication with its surroundings. The following papers attempts an approximation of deafness as a disability and social groups, and then present the technical and technological foundation that with support communication. The proposal is a response to statutory requirements in relation to public bodies.
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