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EN
The aim of this article is to analyse and describe a new trend in obtaining information and solving problems, which is crowdsourcing. Contemporary enterprises face enormous challenges, which are connected with omnipresent changes occurring in the functioning of societies and economies all over the world. Crowdsourcing is a very complex and constantly evolving phenomenon. It is an open subject of multiple discussions in which, due to its multiple factors and variable applications, it is being differently defined. Growing usage of this phenomenon prompts scientists for undertaking research and analysis of this issue as it is strictly connected with dynamically changing attitudes of, not only, entrepreneurs, but also their surroundings. The prime driving force behind undertaking this subject is a fast development of technology, Web 2.0, or globalisation. The mechanism of crowdsourcing’s functioning has been known for ages; however, it was named as a tool for modern enterprises 10 years ago. During that short period of time crowdsourcing has gained the acceptance of a number of people all over the world. The challenge for the present research is, as well, to indicate advantages and underline the essence of proper managing of crowdsourcing in enterprises, what involves a number of aspects. The described solution is still gaining more and more proponents; however, planned inappropriately, may cause completely reversible effect than the desired one. In this article, descriptions of worldwide ventures, which apply crowdsourcing, in Poland as well, and the results of the newest research on the phenomenon were included.
EN
Peter Drucker said that „wherever you see a successful business, someone once made a courageous decision". In Poland, more and more people show such courage. This is evidenced e.g. by the growing number of micro-enterprises (that employ no more than 9 people). Without a doubt, this number could be even greater, especially if we take into account the fact that Poland is for more than two decades a capitalist country. The cause of not very high propensity to run own business are not only the external conditions (which, as evidenced by the results of many studies on this topic and daily reality, are, to put it mildly, not very favorable), but also in the sphere of the personal traits of the nation, which were developed during several decades of murderous communist dictatorship, that was in principle hostile to entrepreneurship and any market initiatives. In this situation extremely valuable seem to be any results of desk researches on entrepreneurial attitudes among Poles. The article presents such data related to a group of the students of economics and management of the Faculty of Economics and Management at Nicolaus Copernicus University in Torun.
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