The third sector plays a creative and growingly visible role in the creation of current economic conditions. The sector itself is dominated by non-profit subjects, which have to carry out non-standard goals for market economy. Thus, their main financial prerequisite is to balance their income and expenses. Due to these assumptions, NGOs stray away from classic, accrual basis of financial effectiveness and develop a principle of management based on cash efficiency. Therefore, it is crucial to analyze an alternate objective of NGOs through the construction of alternative objective function, which can be based on the desire to generate economic value added, which in turn exists in a plethora of forms. Hence, the necessity of research on the subject. An exemplary research may be carried out on the process of realizing the aforementioned alternative objective in the sphere of public transport organized by local governments, which create local transport policy. Research into the nature of objective function and alternative objective functions of NGOs grants the possibility to point out typical and characteristic methods of financial effectiveness evaluation upon the third sector subjects
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