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Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign

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Pellenbarg P., Meester W., Pellenbarg P. F. o. S. S., Meester W. F. o. S. S.
European Spatial Research and Policy
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2009
|
vol. 16
|
issue 1
EN
In this paper, the data of the inquiries will be analysed. The first question to be answered in the paper relates to the pace and the nature of the changes in image, observed in all three provinces. The second research question specifically deals with the influence of the marketing campaign on the image of Groningen.
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