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  1. 2 Wrocławskie Studia Politologiczne

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  1. 2 Bodys M.

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  1. 1 2017

  2. 1 2015

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Wykorzystanie mediów społecznościowych przez polskie parlamentarne partie polityczne poza okresem kampanii wyborczych

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Bodys M.
Wrocławskie Studia Politologiczne
|
2015
|
vol. 18
109 - 133
EN
The use of social media by the Polish political parties to communicate with internet users as potential voters in 2013, which was a year in which no nationwide election campaigns took place, shows the real level of consciousness of the main political parties as well as specifi c nature of communication through social media. Qualitative analysis, results of an on-line survey and focus group study composed of specialists in political science and public communication shows that political parties fail to take an advantage of social media as a tool to create solid and long-lasting relations with potential voters. They want to push their own content without creating a dialogue with the user.
2

Komunikacja liderów polskich partii politycznych w mediach społecznościowych w okresie pełnego cyklu wyborczego w latach 2014–2015

100%
Bodys M.
Wrocławskie Studia Politologiczne
|
2017
|
vol. 23
143-160
EN
This paper presents the results of research on the communication of relevant leaders in the years 2014–2015, during the campaign period before the four elections: to the European Parliament, local, parliamentary and presidential. Quantitative and qualitative research deals with the communication of Jaroslaw Kaczynski, Donald Tusk, Ewa Kopacz, Janusz Piechocinski, Leszek Miller, Janusz Korwin-Mikke, Ryszard Petru and Paweł Kukiz. The analysis is mainly focused on communication of party leaders on Facebook and Twitter. The research described in this article is not only a political party leader’s communication analysis but also a comparative material for further research into political actors’ communication.
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