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PL
We współczesnym świecie niezwykle ważnym obszarem dla każdej organizacji jest działalność w zakresie społecznej odpowiedzialności. Działania te pozwalają nie tylko budować wizerunek organizacji, ale przekładają się na konkretne i wymierne efekty. Te zaś budują nie tylko sukces organizacji, ale też przynoszą wymierne korzyści dla społeczeństwa. Tak więc działania przedsiębiorstw w obszarze odpowiedzialnego biznesu to olbrzymi obszar do zapełnienia i pole do popisu dla solidnych i ambitnych organizacji.
EN
Activity within the domain of corporate social responsibility (CSR) is of utmost importance for any organization in the contemporary world. Such activity not only allows to build the image of the organization, but also they account for particular, measurable effects. Those effects not only stand for the success of the organization, but also give definite advantages for the society. Therefore the activities of organizations within the domain of corporate social responsibility form a vast area to fill and to act by thorough and ambitious organization.
EN
We live in times of a variety of information channels. Progressing globalization has also affected the information process and the consumer market. Thus complex solution within the domain of public relations are necessary. Uncoordinated, accidental relation with the external environment surely will not help in the promotion of administrative activities. Properly realized plan of public relation actions will allow to build institutional trust and provide for protection against improper interpretation of activities. Not always facts are self-explanatory. The process of communication can give the facts their proper meaning. It is extremely important for the receiver in the process of communication to receive reliable information, adequate to truth. Therefore proper informational policy shall be inscribed within the activities of every public information. The society expects information on activities of public administration and the communication shall be realized in a manner focusing on the subject and understandable for the receiver. Thus it is important to constantly educate people responsible for communication in public institutions.
PL
Niniejszy artykuł ma na celu przedstawienie podstawowych treści na temat kultury organizacyjnej i jej znaczenia we współczesnej organizacji. Artykuł przybliżyć ma kwestie socjokulturowego wymiaru organizacji, zależności kultury i strategii firmy oraz obszar zarządzania przez kulturę.
EN
This article’s goal is to present the basics of organizational culture and its meaning for contemporary organization. The aim is to present the sociocultural aspect of organization, the dependency between culture and strategy of the company as well as the domain managed by culture.
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