Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

LOYALITY PFOGRAMS IN FAST-MOVING CONSUMER GOODS (FMCG) SECTOR

100%
Tahal R., Stříteský V.
Czech Journal of Social Sciences, Business and Economics
|
2013
|
vol. Volume 2
|
issue 4
67-75
EN
One of the crucial tasks of a retailer is to attract the consumer and to build the long-time relationship called loyalty. In the paper, there are first described tiers of the relationship between retailer and customer. They can be classified as “satisfaction”, “repeated purchases” and “loyalty”. Then, based on the analysis of existing loyalty programs, their categorization has been made. In most cases the loyalty programs are based on financial remuneration of those who participate, usually according to the cumulative amount spent. This paper reveals the loyalty programs mechanisms that are typically used. Last but not least, the comparison of almost 30 specific loyalty programs has been made in order to reveal the remuneration principle and to establish the benchmarks.
2

Crisis communication on Facebook

81%
Stříteský V., Stránská A., Drábik P.
Studia Commercialia Bratislavensia
|
2015
|
vol. 8
|
issue 29
103-111
EN
The aim of this paper is to present the issue of crisis communication under the newly created conditions of social media and evaluate the importance of social network site Facebook for crisis communication on the Czech market. The paper presents findings from a survey of Czech Facebook users. It examines the consumer complaining behaviour in the context of social media that can serve as a new platform to voice customer negative experiences. Differences between customers using traditional communications channels and those using social media platforms are identified and discussed.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.