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Dyplomacja publiczna Polski: model dla państw średnich?

100%
Ociepka B.
Sprawy Międzynarodowe
|
2015
|
issue 4
61-78
EN
As a medium-sized country in Central Europe, Poland implemented soft power tools as public diplomacy and country branding in the run-up to joining the European Union. Now Polish public diplomacy is coming of age and the aim of the paper is to discuss the Polish case as a transmission or relational model of new public diplomacy as defined by J. Melissen. In the paper the constitutive elements of the Polish model are identified and their relations discussed.
2
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Niemiecka zagraniczna polityka kulturalna po zjednoczeniu: bezpieczeństwo, dialog, promocja

100%
Ociepka B.
Przegląd Zachodni
|
2020
|
issue 2 (375)
45-63
EN
The German foreign cultural policy has been attracting more and more attention of the academia. The aim of the article entitled “German foreign cultural policy after the reunification – security, dialogue, promotion” is to discuss its development and stress its specifics after the reunification of Germany in 1990. The analysis of the German foreign cultural policy poses a relevant research problem as it exceeds the traditional approaches rooted in similar cases in the studies on public diplomacy or nation branding. The author verifies the hypothesis that German foreign cultural policy contributes not only to the development of the international cultural cooperation and country promotion but also to wider purposes as security and international dialogue. Consequently, foreign policy analysis is the research method in the current study. The author indicates the historical and internal context for the structures, aims and strategies of German foreign cultural policy, as displayed in documents, reports and public debate. The German model is verified on two cases of foreign cultural policy (case studies): German Year in Russia 2012-2013 and the Year of German Language and Literature in Russia 2014-2015, realized by Germany directly before and during the Ukrainian crisis. The cases studied allowed to check, how the structures and strategies of German foreign cultural policy worked at the time of war in the eastern Ukraine as and international conflict. Their goals, programs and effects serve as proofs for the persisting relevance of dialogue in the German approach to international conflicts and for the growing politicization of German foreign cultural policy.
3
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POLAND - GERMANY: SOFT POWER TOOLS IN FOREIGN POLICY (Polska - Niemcy: narzedzia miekkiej sily w polityce zagranicznej)

100%
Ociepka B.
Przegląd Zachodni
|
2011
|
issue 2(339)
47-63
EN
The article presents Polish-German relations following the treaty on good neighbors and friendly cooperation from the perspective of a growing importance of soft power tools used by both countries in their mutual relations. In the last twenty years, due to changes in the international milieu, Germany and Poland developed the traditional tools of cultural diplomacy and introduced new concepts of public diplomacy. The new tools employed by Germany involve foreign image policy which is a manifestation of the economization of this country's foreign policy. The significance of Poland as the target country of German cultural diplomacy is currently smaller than at the turn of the 1980s and 1990s. In Poland, promotional activities connected with economic transformation have led to the formulation of the conception of public diplomacy, with Germany as one of the target countries. The article refers to the notion of soft power in the interpretation proposed by J. Nye.
4
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Gdzie leży Polska? Konstrukcja położenia geopolitycznego państwa w Europie Środkowej

100%
Ociepka B.
Przegląd Zachodni
|
2019
|
issue 2 (371)
157-179
EN
The aim of this article, entitled “Where does Poland lie? Construction of the geopolitical location of a state in Central Europe”, is to introduce the concept of country location, understood as governmental policy, redefining the geopolitical position of the country and its role in international relations, as framed by the processes of European integration. The author starts the analysis with the presumption that public diplomacy and nation branding are the basic tools of countries’ location. The hypothesis of the study says that although the very idea of location is deeply rooted in constructivism as a theory of international relations, it is not at odds with the realist approaches. To verify this hypothesis, the author confronts a country’s location with the concept of the “spatial turn” in social sciences. She elaborates on the cases of Poland and the Baltic states. The author presumes that centrally located Poland as a middle rank country is a case that is suitable for location. The author implements discourse analysis, indicating these narratives in discourse on politics in Poland after 2004, which consisted of orientational metaphors, shifting Poland from the east to the west, and then to the north. Eventually, the author coins the idea of a swinging location, illustrating it with Poland’s going back to Central Europe, “between the seas”.
5
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Komunikowanie globalne – rewizja pojęcia

100%
Ociepka B.
Studia Medioznawcze
|
2016
|
issue 4 (67)
11-22
PL
Celem tekstu jest rewizja pojęcia komunikowania globalnego na podstawie literatury ostatnich lat i wyników badań nad miękką siłą i dyplomacją publiczną, prowadzonych przez autorkę. Ta dziedzina to jeden z nurtów współczesnych badań nad komunikowaniem globalnym. W ujęciu autorki globalność komunikowania występuje wtedy, gdy przekazy są powszechnie dostępne i dekodowalne, pomimo różnic kulturowych. Elementem łączącym studia nad miękką siłą i dyplomacją publiczną z innymi nurtami jest pojmowanie komunikowania globalnego jako sieci.
EN
The objective of the paper is to verify the understanding of global communication in literature and to confront it with results of the author’s research on soft power and public diplomacy. The latter domain belongs to one of the schools in contemporary research in global communication. According to the author, communication is global when it is being universally accessible and decodable despite cultural differences. The understanding of communication in terms of networks links the studies on soft power and public diplomacy with global communication research.
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