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Komodifikace venkova a utváření identity regionu

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Delín M., Pospěch P.
Sociologický časopis. Czech Sociological Review
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2016
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vol. 52
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issue 2
209-235
EN
This paper focuses on the commodification and marketisation of Czech rural areas and on the consequences these processes have for regional identities. Through a case study of a Local Action Group (LAG), the paper traces the construction of rurality and the ways in which rurality is employed as an identity tool and a market commodity. The study is grounded in a constructivist approach in rural sociology, emphasising the multiplicity of meanings ascribed to the rural by stakeholders. The study highlights the identity politics produced by rural development programmes and the implications these have for defining regional borders and for the very notion of ‘rurality’. Commodification gives rise to a sphere of cultural economics, whereby the past and natural and cultural heritage are sold on the market. The establishment of a certified brand of regional products is an important tool of cultural economics. Two layers of identity are traced in the study of this process (and of the activities of the LAG in general). The paper argues that the tension between the layers of marketised identity and quasi-natural identity reflects the tension between professional and lay discourses of rurality.
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Youtuberství jako konstrukce, destrukce a reparace soukromí

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Slavík L., Pospěch P.
Sociologický časopis. Czech Sociological Review
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2019
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vol. 55
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issue 2
135-159
EN
The study focuses on privacy in online social networks. It presents an empirical analysis of youtubers, a group that has not yet been studied in the Czech social sciences. Using interpretive phenomenological analysis and in-depth interviews, we show that there is a typical ‘career’ trajectory that youtubers proceed along, whose structure is determined by experiences of breach of privacy and by mechanisms of reparation. These mechanisms and practices must be employed in order to resolve a fundamental tension between the demand for self-disclosure, arising out of confessional culture and the ideology of authenticity, and the parallel demand for retaining privacy. Breach of privacy is conceptualised as a violation of the equilibrium of its three constitutive elements: content, border, and context. Such situations are experienced as threats to the identity of the youtubers, who seek to avoid these threats by means of reparation practices, changes in how they perform privacy, and the use of what we call tools of controlled (in)accessibility. Unlike normative critiques that lament the loss of privacy on social networks, this article concludes that youtubers are highly competent guardians of their own performed privacy.
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