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PL
The development of ski tourism in the light of idea of sustainable development – state of researchThe development and functioning of ski resorts brings many economic an social benefits for the mountain regions. However, this results in many cases, with the significant cost in environment. Reducing disadvantageous changes due to the development for the mass skiing movement in the late 80th and 90th twentieth century resulted in the need to revise the current model of ski tourism development. The aim of this study is to present – on the basis of the current state of research – contemporary problems of ski tourism development in the world in the context of achieving economic and social benefits, while preserving the value of natural environment of mountain areas, according to the principles of sustainable development. Despite of the negative environmental impacts, resulting from the development and functioning of ski resorts and unfavorable predictions of climate and demographic changes, ski tourism should continue to develop in the traditional ski regions. For many  communities, this activity is the most important sector of the local economy, supporting other forms of development, as well as inhibit the phenomenon of emigration in search of work. Activities which seek to ” balance ” the development of ski tourism have environmental, economic and social dimensions. Environmental aspects relate to eliminate negative environmental impact of ski infrastructure and ski tourism movement includes: modernization of ski lifts, cableways and snowmaking system, appropriate waste management, improvement of air quality, continues monitoring of natural environment quality, the planned development of ski resorts, participation in voluntary environmental programs and initiatives aimed to raising the ecological awareness of employees, visitors and local communities. Economic aspects financial performance though the development of new tourism products. In order to achieve a competitive advantage, in many ski resorts are conducted market research and marketing actions in order to create a good image of the company, locality and region, and to search for niches of the market. However, very important issue is to implement social activities by the ski resorts consisting primarily on employing local communities, meeting the expectations of tourists referred to their satisfaction with the stay, educating tourists of the safety on ski slopes and adapting some of ski resorts to disabled ski tourists. The concept of sustainable development of ski resorts can be applied in the developed mountain tourist regions, where the economy is dominated by mass ski tourism or in areas, where this form of tourism is still developing. The preservation of development of specialized and addicted to this form of tourism regions requires to conduct active marketing actions, continues monitoring and preventive procedure in the event of a deterioration in economic conditions or reduction in the quality of tourist values. Sustainable tourism development assumes conscious adaptation and adjustment to its objectives both by tourists, leisure organizers, local authorities and representatives of host communities, but this goal in practice may be difficult to achieve.
PL
The dynamic development of ski infrastructure in the Polish Carpathians is changing the existing structure of relationships among ski stations and their hierarchy in the system of tourist reception. Currently, one of the indicators of the stations' functioning is free market competitiveness and competition in the field of incoming tourism. One of the elements fundamental to the formation of competitiveness of tourist localities is their tourist attractiveness. The aim of this study is to present the evaluation of the attractiveness of Szczyrk and Białka Tatrzańska as ski stations in the light of opinions expressed by users of ski areas. The chosen ski stations represent two generations of Polish winter tourism centres in the Carpathians. Both localities also represent different models of functioning of ski tourism sector. Szczyrk is one of the best developed ski stations in Poland. The system of ski lifts and skiing routes within its area was formed in 1970s. In the 2009/2010 season, downhill skiing infrastructure in Szczyrk consisted of 34 ski lifts of total length of 24.1 kilometres and the capacity of 18.4 thousand persons per hour, as well as 31 skiing routes of total length of 41.3 kilometres. The largest ski resort in Szczyrk is Czyrna-Solisko with its 13 ski lifts and nearly 22 kilometres of ski routes, which can be accessed with one ski pass. From the technical point of view, the majority of ski lifts in Szczyrk are low quality T-bar lifts and platter lifts (94.1%). Skiing routes vary regarding levels of difficulty. Merely 10 routes can be accessed by skiers after nightfall, and only approximately 30% of the total length of the routes is equipped with snow cannons. Białka Tatrzańska has had a long tradition of development as a summer-resort village of the Podhale. High dynamics in the development of ski infrastructure in Białka Tatrzańska has been observed in the last decade, when as many as 10 modern ski lifts have been installed, half of which are high quality chair lifts. In the 2009/2010 season, the ski infrastructure was represented by 18 ski lifts with the capacity of 19.6 thousand persons per hour and 17 skiing routes of total length of 10.1 kilometres. Further development of skiing infrastructure in this locality is planned for the coming seasons. The major ski centres in Białka are Kotelnica Białczańska, Bania and Kaniówka. They were opened at the initiative of village residents. The routes offered by these centres are mainly easy and very easy ones and all of them can be accesses with one ski pass. All ski lifts and skiing routes in these centres are electrically lit, and approximately 75% of the total length of the routes is equipped with snow cannons. The specificity of tourist attractiveness of the evaluated ski stations is represented by our respondents' reasons (table 2) for choosing a place to practice skiing or snowboarding. The factors contributing to the choice of Szczyrk are the following: favourable location in relation to the source areas of (ski) tourist flow as well as the well-developed system of routes and ski lifts. In case of Białka Tatrzańska the factors that attract tourists are the following: modern, well-organized system of routes and ski lifts as well as conditions favourable for less experienced skiers, which is an especially important factor from the perspective of family tourism and organization of recreation for children and youth. In case of both stations, there is a diversity regarding skiing abilities of the interviewed subjects. In case of Szczyrk, there are average and experienced skiers, whereas in Białka the subjects are characterized by low and average skiing abilities. Tourists' stays in Szczyrk are mostly short-term and characterized by higher return frequency, as opposed to Białka, which is mostly visited once a year for a few days' stay. The study has confirmed that, irrespective of the objectively existing conditions and their subjective evaluation, an important factor contributing to the choice of place to go skiing is the recommendation of third parties. The presented sets of advantages of the evaluated stations and skiing areas constitute factors shaping their competitiveness; along with their unique characteristics, such as e.g. scenic assets of skiing routes, they form a set of comparative (competitive) advantages in competition and attraction of tourists. On the other hand, all disadvantages and shortcomings worsening the quality of recreation lower the stations' competitiveness.
EN
Hiking, downhill skiing and snowboarding are among the most popular forms of active tourism in mountainous areas. Their popularity and their mass scale do not only result from the presence of the appropriate landscape, but also from its appropriate development. The objective of the article is to attempt to assess the attractiveness of selected Central European countries in terms of winter sports and mountain hiking, to consider the opinions of students who live in Visegrad Group countries, as well as to evaluate the barriers to development of their competitive offers. According to respondents, the most attractive countries for winter sports are Austria and Slovakia, and the least attractive are Hungary, Romania and Lithuania. In turn, according to the students, the best conditions for mountain hiking are in Slovakia, Austria, the Czech Republic and Poland. In addition, respondents from particular countries assessed domestic offers highly.
PL
Celem autorów artykułu jest próba dokonania oceny atrakcyjności wybranych państw Europy Środkowej pod kątem uprawiania sportów zimowych i pieszej turystyki górskiej w świetle opinii studentów kierunków związanych z turystyką, mieszkających w państwach Grupy Wyszehradzkiej, oraz ocena barier rozwoju konkurencyjnej oferty w tych krajach. Według respondentów najbardziej atrakcyjnymi krajami do uprawiania sportów zimowych są Austria i Słowacja, a najmniej – Węgry, Rumunia i Litwa. Z kolei najlepsze warunki do uprawiania pieszej turystyki górskiej, według ankietowanych, mają Słowacja, Austria i Czechy oraz Polska. Ponadto badani z poszczególnych państw wysoko ocenili ofertę krajową.
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