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EN
The aim of this paper is to present the linguistic view of woman in English and Polish proverbs. According to philosophers and linguists whose ideas shaped the concept of the linguistic worldview and cognitive definition, the language we use provides us with a specific interpretation of the world. Cognitive definitions should account for the way language users perceive particular phenomena. This article looks at connotative features encoded in English and Polish proverbs about women, which are sets of implicit judgments that build the linguistic stereotype of woman. The analysis of the material shows that the linguistic stereotypes of woman in English and Polish proverbs are to a great extent similar and predominantly negative. Yet, there are language specific differences concerning the overall attitude towards women, as well as relative salience of particular features.
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Język ogłoszeń o pracę

100%
Poradnik Językowy
|
2018
|
vol. 755
|
issue 6
80-91
EN
This paper presents an analysis of the language used in job advertisements in the press based on the material of job advertisements published in Gazeta Wyborcza in the issues released between January and June 2014. Job advertisements are characterised by a clear and well-organised structure, which is connected with their fundamentally informative function. Yet, the analysis shows that the language used in the examined job advertisements exhibits features which are not typical of informative style. The texts often contain many professional expressions, borrowings, abstract words, and complex phrases. The use of loaded words and expressions which build a positive view of the business world, as well as the tendency towards exaggeration regarding job requirements and job descriptions are noticeable. Furthermore, the texts are not free from redundancy, euphemisms and expressions lacking precision. This leads to the conclusion that the language of job advertisements goes beyond its informative function and enters the sphere of valuating, persuasion and manipulation, which raises questions about the intentions of such operations and their impact on the reception of such texts by applicants.
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