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Слова-бленды в газетных заголовках

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Miturska-Bojanowska J.
Studia Wschodniosłowiańskie
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2021
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vol. 21
183-193
EN
In modern Russian, word blends can be found in fiction, journalism, advertising, as well as in scientific terminology and in everyday language. This study presents the press titles of the daily “Коммерсанть” (from 2020 and 40 issues from 2021; online version) in which lexical blends were used. Structural analysis shows that the dominant role in their construction is played by haplologic blends and blends based on tmesis (“matryoshka” words and quasi-tmesis words). An interesting procedure is the simultaneous transformation of precedent texts (substitution) and the use of word blends. Noun derivatives are most frequently represented in the entire illustrative material. Next to them we also find adjective, verb and adverb blends.
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Фразеологизмы в газетных заголовках

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Miturska-Bojanowska J.
Studia Wschodniosłowiańskie
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2019
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vol. 19
335-347
EN
Knowingly constructed press headline is a crucial element of press, being an advertisement of its kind. It is no surprise reporters in order to attract attention, frequently use precedent texts as headlines – titles and texts excerpted from literature, movies, songs; phrasemes. The article presents headlines from a weekly paper “Аргументы и факты” in which initial and modified forms of phrasemes were used. It is noted that journalists employ neutral, colloquial and literary expressions. Cited examples come from 2007, 2017 and the first quarter of 2018 online editions of the paper.
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