Reflection of physicality as a philosophical and anthropological category in creativity of the Ukrainian sixties authors cannot be considered in isolation from the spiritual vector as their main goal was creating themselves as a complete “full” persons who updated the physical anthropological markers, like the heart, individual voice and more. The basic invariants of physicality of this literary generation include, in particular, the space physicality description of social life (the social body) language as a “community body” as well as human physicality as a marker of aesthetic that defines the specifics of its artistic image system.
У статті проаналізовано особливості побудови іміджу провідних ведучих таких телеканалів, як «1+1», «ІНТЕР», «СТБ» упродовж 1991-2001 років. Описані основні іміджеві характеристики Людмили Добровольської, Світлани Леонтьєвої та Ірини Ванникової.
EN
The article analyzes the features of the image of the leading TV-presenters of such channels as "1+1", "Inter", "STB" during 1991-2001. It describes Lyudmila Dobrovolska’s, Svetlana Leontieva’s and Irina Vannikova’s basic image characteristics.
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