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Be yourself… but don’t be a wimp! Advice Literature in the USSR and Gender Roles in Contemporary Ukrainian Books for Girls and Boys

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Świetlicki M.

Miscellanea Posttotalitariana Wratislaviensia

2017

vol. 7: Special Issue, vol. II, POST-COMMUNIST CHILDREN’S CULTURES IN CENTRAL, EASTERN, AND SOUTHEAST EUROPE

73-85

Even though advice literature for children has a long history in Western Europe and the USA, it became popular in all post-Soviet states only in the late 1980s. Still, advice literature for adults played an important role in the formation of gender stereotypes in the USSR. After the collapse of communism manuals for different age groups including advice on etiquette, manners, sex, and looks flooded bookstores and libraries in all post-Soviet states. The essay examines Ukrainian advice literature for boys and girls and the influence gender stereotypes it promotes have on children. Comparing two popular sets of contemporary handbooks for boys and girls, the author shows that they reinforce hegemonic patriarchal gender roles based on inequality and sexism.

Эссе включает в себя изучение стереотипного описания гендерных ролей в украинской литературе. Материалом для исследования послужили четыре книги, опубликованные за последние пять лет. Рассматривая нормы и модели поведения, представленные в этих книгах, автор показывает роль таких книг в постсоветском возрождении патриархальных норм. Автор демонстрирует, что в украинских справочниках для мальчиков и девочек дети представлены как товар, на который может возрастать или падать спрос в обществе.

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1 Miscellanea Posttotalitariana Wratislaviensia

1 Świetlicki M.

1 2017

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Be yourself… but don’t be a wimp! Advice Literature in the USSR and Gender Roles in Contemporary Ukrainian Books for Girls and Boys