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  1. 1 Zagadnienia Doradztwa Rolniczego

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  1. 1 Król K.

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  1. 1 2017

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WYBRANE ZAGADNIENIA PRAWNE I PRAKTYKA E-MAIL MARKETINGU W PROMOCJI I SPRZEDAŻY USŁUG AGROTURYSTYCZNYCH

100%
Król K.
Zagadnienia Doradztwa Rolniczego
|
2017
|
issue 3(89)
54-65
EN
Rate of rural tourism is depends to a large extent on efficient marketing – efficient and economic. Marketing activities in the internet can still cause some problems to the owners of agro-touristic farms. Some of them can be in their assessment complicated and unclear. Legal conditions of conducting e-mail marketing operations were presented in the paper together with paying attention to practice of such operations performed by the owners of agro-touristic farms. It was proved in the conclusion that legal conducting of e-mail marketing campaigns is not easy. It needs knowledge of law, software operating and quite often professional terminology. However, all that should not discourage the owners of agro-touristic farms to obtain clients’ e-mail addresses which can be correlated with marketing campaign that consists in providing discounts for chosen services to the persons who will agree to receive e-mail marketing messages.
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