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MEDIA COVERAGE OF SPORT FROM THE PERSPECTIVE OF ANTIMONOPOLY LAW

100%
Lapšanský L.
Právny obzor. Teoretický časopis pre otázky štátu a práva (Juridical Review. Theoretical journal for the questions of state and law)
|
2021
|
vol. 104
|
issue spec. issue
22 - 43
EN
Sport constitutes a very attractive content of TV broadcasting. The interest of viewers/listeners/readers in following sports events is one of the main motives of media monitoring, which brings about fierce competition among the media for procurement of the highest quality content possible and subsequently for gaining the largest possible number of viewers/readers. The competing media also resort to practices restricting competition: they conclude agreements restricting competition of their parties abuse their dominant position or merge with each other, at the risk of creating or strengthening their dominant position. The competition authorities have successfully addressed the competition concerns brought by the strong wave of concentrations and agreements restricting competition in the TV sector since the turn of the millennium, without getting in the way of the application of new technological and commercial procedures.
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