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MULTIFACTOR ANALYSIS OF ONLINE REPUTATION AS A TOOL FOR ENHANCING COMPETITIVENESS OF SUBJECTS FROM AUTOMOTIVE INDUSTRY

100%
Dorčák P., Markovič P., Pollák F.
Ekonomický časopis (Journal of Economics)
|
2017
|
vol. 65
|
issue 2
173 – 186
EN
The paper discusses the issue of online reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the internet was conducted on a specific sample of entities/subjects – Top 15 European bestselling car brands of year 2014 operating on a selected market. Using a careful statistical testing, relationships between factors were examined in order to identify and describe basic facts affecting online reputation of selected entities in the hyper competitive market environment of the internet. The findings identified by the analysis conducted on the selected part of the global market, can be effectively used in any market for the purpose of increasing competitiveness of selected entities from (not only) automotive industry. Patterns and variables affecting virtual reputation of these entities are relatively invariable across the global internet market.
2

Skutki aliansów strategicznych dla międzynarodowych korporacji w sektorze motoryzacyjnym

86%
Chelicki P.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2012
|
issue 888
23-35
EN
Processes occurring in the global economy, especially growing global competition, force companies to adjust their strategies to maximise effectiveness and ensure stable growth in the future. Only a few enterprises are able to provide all the necessary resources, which is why strategic alliances start to play a key role in their development. Given their complexity, strategic alliances have been defined and assessed in a great variety of ways. They do, however, share a set of common features. Economic practice provides us with many examples of enterprises which have strengthened their market position thanks to shared operations. Of course, the opposite holds true no less frequently. While success is never guaranteed, entities are ready to take on the risk of failure, for remaining outside of global links generates even more risks, especially in industries that rely on high innovation, of which the automobile industry is surely one.
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