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PL
Algarve jest regionem turystyki wypoczynkowej charakteryzującym się bardzo dobrą infrastrukturą turystyczną i dostępnością komunikacyjną (lotniczą i samochodową). To jeden z najważniejszych regionów wypoczynkowych Portugalii oraz miejsce wypoczynku dla obywateli Niemiec i Wielkiej Brytanii. Bliskie sąsiedztwo Hiszpanii sprawia, że regiony te konkurują ze sobą o klientów w warunkach zmieniającej się koniunktury gospodarczej. Głównym celem opracowania jest analiza wpływu kryzysu gospodarczego na wielkość ruchu turystycznego w południowej części Portugalii oraz próba oceny działań prowadzących do zmniejszenia bądź wyeliminowania negatywnych skutków. W artykule przedstawiono szereg rozwiązań instytucjonalnych zmierzających do zwiększenia ruchu turystycznego, np. poprzez zmniejszenie zjawiska sezonowości oraz innowacje produktowe i procesowe, które w zasadniczy sposób mogą obniżyć koszty funkcjonowania podmiotów gospodarczych branży turystycznej.
EN
Abstract The phenomenon of spatial concentration of tourist activity leads directly to the emerging of tourist regions understood as spatial units with a dominant function of tourism. The aftermath of a crisis is most visible in the areas of tourist reception and take the form of a decreased tourist activity, which leads to lower income of companies working in the tourist industry. Algarve is a region of leisure tourism characterized by a well-developed tourism infrastructure and transportation availability (by air and land). The area is one of the biggest leisure regions of Portugal and a holiday destination for citizens of countries such as Germany or the UK. The vicinity of Spain causes the two countries to compete for their clients in the conditions of changing economical trends. The main goal of this case study is the analysis of the influence of the economic crisis on the volume of tourist activity in the Northern part of Portugal and the attempt at evaluating actions taken to decrease or eliminate the results of that crisis. The article presents a variety of organizational solutions aiming at increasing the tourist activity. Examples of such actions include reducing seasonal fluctuations or product and process innovation which could considerably lower the costs of running a tourism-focused company. One of the possible ways of limiting the results of world crisis is diversifying the tourist product basing on the existing tourist potential. This may result in the growth of tourist activity, due to attracting new clients.
EN
Portugal as a country neighbouring one of the most reception area of the world, which is Spain, has a much lower natural, cultural and tourist infrastructure potential. Algarve region located in the south part of Portugal is one of the most interesting tourist regions of the Iberian Peninsula. Leisure tourism has been the main direction of development for years although the climate signifi cantly limited the length of holidays. Algarve is nowadays identifi ed as the most important golf tourism region in Europe. The number and standard of golf courses, tourism infrastructure and the accessibility (air transport) evidence its rank. One of the most scenic golf courses where created thanks to natural environment conditions. The region of Algarve has fully taken the advantage of its development chance and gained the stable competitive advantage.
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