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EN
In this article, the author presents the concept of framing and analyzes various frames of Wall Street which occurred during the 2016 presidential elections in presidential candidates’ statements. Referring to Robert M. Entman (1993), the author of the article comments on how presidential candidates were perceiving Wall Street (the role, function and challenges) during the 2016 presidential campaign in the United States and, ipso facto, trying to set in public discourse, through media, using specific frames of capital market. What kind of frames did they use when they were discussing about financial markets in the campaign? Thanks to such sources like Investopedia.com or Ballotopedia.org, the author has gathered and analysed several (almost 80) presidential candidates’ speeches and statements dedicated to Wall Street. The author came to the main conclusion that almost each of the presidential candidates proposed to media and, in consequence to voters, mostly negative perception of Wall Street by using – according to Russell Neuman, Marion R. Just and Ann Crigler (1992) as well as Holli Semetko and Patti Valkenburg (2002) – "conflict", "attribution of responsibility", "morality" and "economic consequences" frames.
EN
In recent years, American elections have attracted worldwide attention for the salience of "God talk" by candidates. In 2008, however, there was markedly less God talk. In this paper I discuss why American campaigns use religious language and why the 2008 campaign reversed recent trends. I speculate about the future of "God talk" in American elections.
PL
W ostatnich latach, wybory amerykańskie przyciągnęły uwagę całego świata ze względu na wybitną rolę retoryki religijnej w wypowiedziach kandydatów na prezydenta. W 2008 roku było w ich wystąpieniach znacznie mniej mowy o Bogu i religii. Artykuł ten jest analizą przyczyn stosowania retoryki religijnej w kampaniach wyborczych oraz próbą odpowiedzi na pytanie, dlaczego zauważa się znacznie rzadsze użycie języka religijnego podczas ostatnich kampanii. Poruszona w nim będzie także kwestia przyszłości retoryki religijnej w wyborach amerykańskich.
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