The Ptolemaic colonisation in Asia Minor and the Aegean region was a signifi cant tool which served the politics of the dynasty that actively participated in the fi ght for hegemony over the eastern part of the Mediterranean Sea basin. In order to specify the role which the settlements founded by the Lagids played in their politics, it is of considerable importance to establish as precise dating of the foundations as possible. It seems legitimate to acknowledge that Ptolemy II possessed a well-thought-out plan, which, apart from the purely strategic aspects of founding new settlements, was also heavily charged with the propaganda issues which were connected with the cult of Arsinoe II.
The interpretation of figures of deities on the reverse of the coins of Asia Minor cities of the imperial period is usually done in several steps. The deity is generally quickly determined. It is difficult, however, to establish the superior intention behind the depiction. Does the figure refer to a real cult statue of the emitting city, is the image ‘only’ a reference to a local cult or was it chosen to symbolise, for instance, political connections of cities? The essay brings together opinions from 140 years of international numismatic scholarship and thus offers an overview of the changing patterns of interpretation as well as their range in general. In the end, a more conscious approach to the figures of the gods on coins and a more reflective methodological approach are recommended.
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