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EN
There is a huge competition in the banking market. In that situation most important is good relation and satisfaction among possessing clients than still finding new ones. This activity is possible in segment of banking products for students. The paper presents aspects connected with research on the interest in bank products among students of Poznan University of Life Sciences. It describes not only expectations towards potential providers of services on retail financial services market but also main drawbacks and deficiency of offers from the customer's point of view. Finally, the paper considers possibilities how to satisfy demands in the future and create more appropriate financial measures for the discussed sector. The paper is also a continuation of the research carried out in 2007 and devoted to the same issue.
EN
The article concerns the possibilities to assess the effectiveness of bank services basing on an analysis of their interest margins, and its aim is to show the informational capacity of those measures. The first part of the article discusses theoretical issues related to setting various types of interest margins and on their basis specifying interest margin discrepancies. Then results of empirical research are presented which were conducted basing on the data from quarterly financial reports of selected WSE listed banks in 1998-2009. The analysis covered the shaping of all the discussed values in time, both for the bank sector as a whole and in relation to particular banks.
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