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Československá delegace studující kaučukodárné rostliny v SSSR v roce 1936

100%
Marek M.
Slovanský přehled: historická revue pro dějiny střední, východní a jihovýchodní Evropy (Slavonic Review: Review for Central, Eastern and Southeastern European history)
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2008
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vol. 94
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issue 4
559-567
EN
In summer 1936, a six-member delegation was sent to the USSR to collect rubber from rubber trees. Although the Czechoslovak Agricultural Academy was the official promoter, it was the Bata Company, which initialised and sponsored the delegation. An impulse to the mission stemmed from growing prices of raw rubber on the world market. The project continuously followed the existing study programmes of the Bata Company on the Soviet territory. The content of the programmes demonstrates opinions, which the Bata management cherished about the Soviet Union and its science. After the first familiarisation with the problem and procuring the necessary documents in Moscow offices, the delegation spent the longest part of their four-week long stay in the Caucasus, where most of the cultivating and productive farms were located. In their paper, the members of the delegation concentrated on the description of alternative rubber-yielding plants, in particular the Kok-saghyz (Taraxacum Kok-saghyz Rodin), which was suitable for naturalising in the Czechoslovak conditions. They also described physical and geographical aspects of the countryside, condition of the farm building and apartments, personality traits of supervisors and social conditions of the peasants. They criticised the quality of services. During their stay, the delegation recorded several interesting societal, political and economical contexts. When they returned, their findings were published in special and popular educational forms. For several following years, botanical findings of the Kok-saghyz were experimentally tested on the Zlin experimental grounds, before unprofitability of industrial production was proved.
2
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Hospodářské kontakty Baťových závodů se Sověty v letech 1918−1938

100%
Marek M.
Slovanské historické studie (Slavonic Historical Studies)
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2008
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issue 33
43-118
EN
This study brings to attention the active endeavour of Bata concern to expand to Soviet markets in the interwar period. It also analyzes mutual study contacts between Bata concern representatives and their Soviet counterparts. Moreover, the study examines the extent of awareness of the Soviet Union in Bata company and the way the USSR and its economic system were presented by Bata company press. Last but not least, the study focuses on the business strategy employed by Bata management and the degree of its compactness, i.e. the short-term modifications of business tactics. By combining chronological and thematic approaches, the study reveals the intentions of Bata management and also differences in the way they communicated and presented facts when addressing their Soviet counterparts, Bata company employees and domestic competitors.
3
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„Batismus, urychlená modernita a průkopníci práce“. Personální politika Baťova koncernu a řízené přesuny zaměstnanců v letech 1938–1941

100%
Marek M., Strobach V.
Moderní dějiny: sborník k dějinám 19. a 20. století (Modern History: Studies into 19th and 20th century history)
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2010
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vol. 18
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issue 1
103-153
EN
The author deals with Bata Group's policy of dispatching large groups of staff abroad in the years 1938-1941, while considering some disciplinary practices of the discourse (batism) and the creation of standard employee identity. First, the structure of competence fields is explained and their main representatives are shown who co-decided on the selection of candidates and on the schedule of their transfer. Then, the most important criteria of candidate selection are discussed. The selection was also influenced by a number of other factors that determined the eventual form, program and destination of the transfer. The internal factors analyzed in the study include, in particular, the criterion of nationality or, more generally, of language (discourse of nationalism), while the most important external factors referred to immigration regulations and the capacity of means of transport. Last but not least, the motivation of staff members and their chance to have a say are explained.
4
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Z baťovského Zlína do světa: Směry transferu a kvalifikační kritéria přesouvaných baťovských zaměstnanců v letech 1938–1941

88%
Marek M.
Moderní dějiny: sborník k dějinám 19. a 20. století (Modern History: Studies into 19th and 20th century history)
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2011
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vol. 19
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issue 1
157-197
EN
Selected topics related to the mass transfers of Bata staff in the years 1938-1941 are analyzed in the study and the transfer motives are discussed. Attention is particularly paid to the preferred destinations and, in relation to the transferees, also to some of the selection criteria applied (education level, knowledge of languages, etc.). In order to better judge Bata's business preferences the above features are put into context with the most important chronological milestones in Czechoslovakia's and, in general, Europe's history. The narrow analytical scope of the study is complemented in the closing part by a confrontation of the findings obtained with the current theoretical migration concepts. Thus, the Bata transfers are integrated in a general (wider) spectrum of the migration movements of population.
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