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Nagrody literackie – „konie pociągowe” rynku książki?

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Degen D.
Toruńskie Studia Bibliologiczne
|
2008
|
vol. 1
|
issue 1
57-69
EN
The growing competition on the book market has put the marketing activities in the centre of publishers' interest. One of the most important tools for book promotion are literary prizes. They determine the success of both writers and publishers as well as commercial one. The best known Polish literary prize is the NIKE Prize, founded in 1997.
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