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  1. 1 Mekhanizm Rehuluvannya Economiky

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  1. 1 Makhnusha S. M.

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  1. 1 2010

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Upravlinnia stratehichnymy oriientyramy rozvytku brenda shliakhom pobudovy ta analizu tsyklohramy yoho rynkovykh pozytsii

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Makhnusha S. M.
Mekhanizm Rehuluvannya Economiky
|
2010
|
vol. 4 (48)
107-112
EN
In this article the author generalizes the concept of brand characteristics which influence its profitability and market positions. An approach to brand strategic targets management using the cyclogram of its market positions and its analysis is proposed.
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