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Budowanie marki osobistej na przykładzie aktorów z Bollywood

100%
Siewierska A.
Studia Filmoznawcze
|
2011
|
vol. 32
159-171
EN
In India actors are like gods. People trust them and look up to them. They appear in all kinds of product advertisement, commercials, TV programs and politics. The article shows that Bollywood actors can be defined as personal-brands. There are many aspects which are key to understand how a person can become a brand. At the beginning the author introduces the definition of a brand and its resemblance to product definition. Then the main functions of a brand and the difference between brand image and brand identity are shown. Strong brand is another aspect which helps to identify people with brands. Also a name is a major factor in building personal-brands. Analyzing Bollywood stars, the author proves that actors such as Amitabh Bachchan, Shah Rukh Khan or Kajol are very strong and well-build brands.
2

DESTINATION BRANDING AND THE IMPACT OF PERCEIVED QUALITY AND IMAGE ON THE LOYALTY

100%
Bobovnicky A.
Communication Today
|
2011
|
vol. 2
|
issue 1
84-93
EN
The importance of country brand image has been assessed and based on the reviews of recent developments in nation branding worldwide. To evaluate the loyalty of the visitors the impact of satisfaction and brand image has been evaluated. Quantitative data from Czech Republic have been utilized and PLS modelling was used to evaluate the relative impact of satisfaction and brand image.
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