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  1. 2 Oblicza Komunikacji

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  1. 1 Mateja M.

  2. 1 Wojdyła M.

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  1. 2 2011

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„Świat przedstawiony” zamiast obrazu rzeczywistości? Kreacyjny potencjał mediów brukowych

100%
Mateja M.
Oblicza Komunikacji
|
2011
|
vol. 4
57-72
EN
The article presents the considerations, that the tabloids (here: the press and gossip portals) promote distorted, but suggestive picture of the world. These media have enormous creative potential. Under this concept the ability to create a false vision of reality (rather than reflecting it faithfully) is meant. The article is divided into two parts, an analysis of media discourse is the first of them. The author tries to determine if the tabloid articles and gossip portals respect the principle of accuracy, brevity and of regulation of journalistic ethics. Research helps deduce the following conclusion: tabloid media break "factual pact." The media create a false picture of the world and they use the mechanisms of fiction, rather than reflect reality. In the second part of the article the author focuses on the language, typography and graphic persuasive mechanisms that are present in the tabloids and gossip websites. Case studies were preceded by reflections on the relationship between persuasion and manipulation.
2

Tabloidy w badaniach medioznawczych

100%
Wojdyła M.
Oblicza Komunikacji
|
2011
|
vol. 4
9-32
EN
This paper discusses the history and current state of tabloid studies in Poland and abroad. As the classical distinction between quality press and tabloid newspapers ceased to exist, one may notice a growing role of the latter and increasing tabloidization of other media. This phenomenon can be approached at two levels: micro level — limited to media environment and macro level — embracing social aspect. Among the causes suggested by the researchers are changes in the social structure and morality of the readers and the emergence of new technologies that have strong impact on progressively competitive market. The first part of the paper is devoted to the origins of the tabloid newspapers, whereas subsequent ones examine the content, form and style of the same. Finally, presentation of various typologies shows heterogeneity of the tabloid group. In addition, the paper provides information about the readers as well as the viewpoints of journalists and scholars on tabloid media.
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