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  1. 1 Studia Ekonomiczne

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  1. 1 Zalewska-Bochenko A.

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  1. 1 2013

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Bankowość telefoniczna i jej wpływ na rozwój bankowości elektronicznej

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Zalewska-Bochenko A.
Studia Ekonomiczne
|
2013
|
vol. 173
297-306
EN
Telephone banking is one of the developing intensively option. Banks saw in this medium the way to meet the requirements of existing customers, acquire or reduction of maintenance costs. Therefore, they decided to permanently disable this way, the implementation of financial operations to distribution channels. Banks are building their distribution channels using mobile phones. This service can be added to the traditional form of support or as a medium used to carry out the operation. Its essence is to contact the customer with properly trained employee or automatic, so you can see the offer of the bank or to transact.
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