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  1. 1 Studia Ekonomiczne

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  1. 1 Najda-Janoszka M.

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  1. 1 2014

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W poszukiwaniu barier innowacyjności przedsiębiorstw turystycznych: problem skutecznej ochrony wartości generowanej z innowacji

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Najda-Janoszka M.
Studia Ekonomiczne
|
2014
|
vol. 183 cz 2
110-120
EN
The purpose of the article is to present both a theoretical and empirical analysis of the problem of protecting the value generated from innovation in tourism industry from the perspective of innovation barriers of tourism enterprises. Empirical evidence is obtained through surveys conducted in 2012 in the southern region of Poland. The questionnaires were administered to a sample of 55 micro, small and medium-sized tourist enterprises. The obtained results confirm that more than half of investigated firms often experience difficulties in ensuring effective protection of implemented innovations. Perceived difficulties result from a limited pool of accessible protection tools as well as improper use of available mechanisms. The adverse impact of the barrier is more intensive with respect to the inclination to cooperate in innovation than directly on the number of implemented innovations.
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