Participation in the international division of labor in the global competition actualizes the process of capitalization of companies and the result of increasing equity. The article deals with the issue of improving the methodological apparatus evaluation process of capitalization of the enterprise potential in a market economy. When developing methodological apparatus evaluation process of capitalization of the enterprise potential use different mechanisms to perform processes that differ in their purpose. The article defined system processes in terms of evaluation mechanisms capitalization potential of the company, evaluation, organizational methods, research, and program-oriented modeling. In terms of general concepts formulated the basic characteristics of the processes and mechanisms for evaluating potential capitalization companies. The article in question on methodological assessment of potential capitalization on the basis of formation of system processes in the context of assessment mechanisms that have software. Thus, referring to programming in management, it is possible to apply modern cognitive-based methodology device evaluation process of capitalization of the enterprise potential in a market economy.
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