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EN
New Frontiers in Global Media Education highlights the birth, development, and growth of a dynamic educational program promoting global media literacy. The Salzburg Academy on Media and Global Change, a program born in summer 2007, annually gathers 50 students and a dozen of faculties for three weeks to create educational and multimedia products around media literacy, global citizenship, and freedom of expression. The Salzburg Academy, with more than 200 student and 30 faculty alumni from 25 countries, has created a curriculum that has been downloaded in more than 100 countries worldwide, and has enabled new forms of dialog across borders, across cultures, and across divides. This paper will show, in the context of other recent global media education initiatives, how the process of creating educational content also created a dynamic atmosphere for individual growth and transformation experienced by those who participated. Now in it is the fifth year, the Salzburg Academy stands to benefit the future information societies by offering resources to help maintain active and participatory journalists and citizens of the digital age.
EN
The primary aim of the article is to identify the degree of creativity in the expressive means employed by citizens showing their attitudes to the current political situation. Other aims of the text include the identification of rhetorical, linguistic and stylistic resources and explicit and implicit inspirations related to art present in the recorded messages. The authors address three research questions arising from the above mentioned aims. The research material consists of photographs of 203 different messages in the form of banners, scale models, models, ready-made, objet trouve, performances and other textual and/or visual representations displayed during the protest held on 16th March 2018 on the SNP Square in Bratislava, which was held after the brutal murder of Slovak investigative journalist Ján Kuciak and his fiancee Martina Kušnírová. The authors use a modified method of content and image analysis and product creativity evaluation. The data is analysed both qualitatively and quantitatively, i.e. via triangulation approach. In the concluding part of the study, the authors discuss the available options in connection with the use of banners and other messages as a means of self-expression and manifestation of commitment, political activism and civic engagement. The most creative messages have the greatest potential to be multiplied through social networks and thus transmit the intended message in a more efficient way.
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