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IDENTIFICATION OF CLIENT SATISFACTION ATTRIBUTES AS A FACTOR OF ENTERPRISE COMPETITIVE ADVANTAGE

100%
Pawlowska B.
Olsztyn Economic Journal
|
2008
|
vol. 3
|
issue 1
114-121
EN
The paper presents the results of own studies on identification and assessment of client satisfaction attributes that can influence the level of client satisfaction with a food product in studied Polish food industry enterprises. Client satisfaction study currently forms the base for specifying and determining the product satisfaction attributes important for the client that become an important factor for achieving a competitive advantage by the enterprise. Knowledge of client satisfaction attributes allows effecting targeting of the internal processes in the enterprise to achieve effective client focus.
2
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Kvalita výzkumů ve správě věcí veřejných: příklady šetření městských zastupitelů a klientů městských úřadů

80%
Rysavy D.
Data a výzkum - SDA Info (Data and Research - SDA Info)
|
2009
|
vol. 3
|
issue 2
171-185
EN
An increasing number of surveys are employed in the field of public administration. This begs the question, what is the quality of this form of research? In this article two different surveys are presented and compared. First, a client satisfaction survey implemented at twelve municipal offices is examined. Second, there is an exploration of an international comparative research project that studies municipal representatives (MAELG). An examination of the research methodologies employed in both of these two surveys reveals the problems inherent to this type of inquiry. Strategies for overcoming these obstacles in future research are described. This study argues that examination of methodological issues can lead to important substantive insights; in this case it is the link between public administration and democracy.
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