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EN
The paper considers the influence of the media picture on the mind and subjectivity of a man. It is the influence which is of considerable importance for the moulding of the cognitive process, attitudes towards life, spirituality of the individuals living in the present times. The ongoing philosophical and scientific explorations of this influence put the fundamental enquiries into the foundations of the classical theory of cognition and epistemology including the classical transcendentalism of Kant and Husserl in question. At the same time they present the possibility and necessity of their thorough revision and verification without absolute rejection. This thesis is supported in the paper by an initial analysis of the mechanism of creation of reality and cognitive functioning of electronic media, mainly television and internet, and the consideration of theory and cognitive assumptions of the philosophy of life and human existence of A. T. Tymieniecka and other contemporary concepts of a man and the cognitive process. The paper also determines the key tasks of the newly formed philosophy/epistemology of the media.
EN
The study deals with German jokes from the point of view of cognitive semantics. After anchoring the research object in the given branch of linguistics and defining the language misunderstanding as one of the basic starting points of jokes, the article deals with categorization system, with the help of which the author tries to describe the jokes from her corpus. She explains the individual categories and the relevance of their consideration in the research. The last chapter consists of an in-depth study of two jokes, which are analysed according to the given categories. Based on this analysis, conclusions are made about this way of categorization and examination of German jokes. It has been shown which of the categories are the most relevant ones for a cognitive-semantic research as well as what their function is.
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