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  1. 1 Marketing i Rynek

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  1. 1 Dąbrowski T. J.

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  1. 1 2012

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Strony internetowe jako element komunikowania tożsamości. Przypadek banków

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Dąbrowski T. J.
Marketing i Rynek
|
2012
|
vol. 19
|
issue 2
16-23
EN
Companies designed corporate websites in order to reach different goals. One of them is to communicate their identity. The article investigates how commercial banks operating in Poland use company websites to present some elements related to corporate identity such as logo, corporate story and corporate values.
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