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EN
The paper is dedicated to analysis of the globalization concept that is considered through the prism of ideas of Karl Polanyi, the well-known economic sociologist and anthropologist. In his work Great Transformation Polanyi has explained the process of the world-wide market expansion of the 19th-early 20th centuries, that is the actual process of globalization of the 19th – early 20th century, as well as the causes of its failure. This process, as is shown by Polanyi, was directed by the project of economic liberalism and gave rise to a whole complex of negative social consequences. The conception of the world-wide market expansion and criticism of Polanyi’s economic liberalism favours a better comprehension of the essence, social consequences and prospects of a new wave of globalization of late 20th – early 21st centuries and neoliberal project assumed as its basis. A conclusion has been formulated according to which, as a results of the action of the mechanism of “double motion” revealed by Polanyi, the neoliberal globalization of the 19th-early 20th century failed utterly. There is the substantiation that Polanyi connected the final overcoming of contradictions of the world-wide market expansion and renewal of the unity of “economy” and “society” with transition to socialism.
EN
This paper focuses on the issue of the commercialisation of knowledge of the past and analyses the forms in which it functions, is disseminated and popularised in contemporary society by professional archaeologists as well as amateurs. The subject will be examined from the perspective of processes connected to the current dominant consumptive trends and the so-called 'commodification' of the past, dictated by, among others, the demands of a free market economy as well as wider socio-cultural changes. The result is the transformation of elements of archaeological heritage and knowledge of the past into a commercial product for which a demand in society exists. This paper deals with the following concerns: material reconstructions of the past; historical reenactment; archaeological festivals and other casual adaptations of the past which have purely commercial aims. Whilst by no means claiming to be exhaustive, the aim of this paper is a critical analysis of the phenomena discussed from the angle of the conditions, possibilities and threats they generate, and to indicate that the archaeological milieu must take them into consideration.
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