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1

O niekonsekwencjach w powyborczym dyskursie PiS-u. Pragmalingwistyczne studium przypadku

100%
Grębowiec J.
Dziennikarstwo i Media
|
2010
|
vol. 1
175-184
EN
After the failure of parliamentary elections in the autumn of 2007, PiS leaders did not participate in public debate concerning their mistakes, which have been made during the realization of IVth RP project and also during the election’s campaign. Instead, as if against hard facts, they proclaimed victory, admittedly not electoral but moral. This tone reverberated as far back as in the memorable speech made by Jaroslaw Kaczynski, when he said: ‘we have changed Poland’, ‘we have captured 5 million votes, half more than the number of votes in the previous elections’, ‘everything we have done for Poland during this two years, […] reached the consciousness of many people’. As a matter of fact, this type of reasoning accompanies us to this day, although it is not an original idea of neither party leader nor even president, but their closest advisors. In the present article I try to explain some of the mechanisms used in this communication strategy.
2
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Stylistyka nagrobków cmentarza w Polskiej Ostrawie (badania wstępne)

100%
Balowski M., Sieradzki A.
Bohemistyka
|
2012
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vol. 12
|
issue 3
167-190
EN
Authors present in their article research about stylistics of gravestones, which are in the cemetery in Polská Ostrava in the Czech Republic. At the beginning they are presenting a short history of cemetery in Polská Ostrava. After that structure of composition of gravestone inscriptions is described: verbal and iconic elements. In the next part of article authors are describing in detail components of gravestone inscriptions: initial formulas, personal data, graphic symbols as well as final formulas. They are paying special attention to final formulas. On the basis of model communication situation they are presenting five models of final formulas. For example they are introducing a detailed analysis of model: love → memory → life.
3
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Užití přímých strategií při ohrožení tváře komunikačního partnera v jednom typu mediálního dialogu

88%
Svobodová J.
Bohemistyka
|
2014
|
vol. 14
|
issue 1
3 - 20
EN
In the presented paper, the author researches communication strategies used by the communicants in media dialogues of a specific type. In the analysed talk show topics formerly regarded as strictly private and unofficial are presented in public. However, the communicants representing a media company refrain from following communication strategies traditionally used to reach the communication goals, instead they intentionally attack their communication partners, threatening their face. The paper presents the most common types of the face-threatening strategies and provides their analysis.
4
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Nezdvořilost jako prostředek komunikační strategie v talk-show na komerční televizní stanici

75%
Svobodová J.
Bohemistyka
|
2011
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vol. 11
|
issue 1
35-45
EN
This paper deals with the language possibilities for the expression of language politeness realized in TV broadcast Mr. GS. Moderators of this sort of broadcast prefer expression of the verbal humour to the verbal politeness, so we can see here strong tendency – to attack especially so-called positive face of the over communicants.
5

Strategie marketingove komunikace v turbulentni krizove dobe

75%
Pavlu D.
Communication Today
|
2010
|
vol. 1
|
issue 2
82-92
EN
There is no doubt that governments, scientific teams, specialists in the theory as well as in manufacturing, business and communication and the practice of the countries undergoing the current crisis seek all possibilities to contribute to the economic recovery and help start the expected economic growth. We can see different opinions in the communication theory and practice about the level of intensity in the use of marketing communications at this turbulent time. The paper strongly suggests it is right to seek the competitive advantage in this situation and by a strategically thought out and creatively perfectly managed communication prepare good starting points for the post-crisis stage in the development of the economic life of the country.
6

ZNEVIDITEĽNENIE A ZJEMNENIE: REFLEXIE VEREJNÉHO POUŽÍVANIA MAĎARČINY U BRATISLAVSKÝCH VIACJAZYČNÝCH TROJGENERAČNÝCH RODÍN

75%
Satinská L.
Slovenský národopis (Slovak Ethnology)
|
2016
|
vol. 64
|
issue 1
32 – 46
EN
On the basis of language biographies of multilingual three-generation families in Bratislava, the paper explores the communication strategies on the use of Hungarian in public. The research was conducted in the form of narrative interviews with members of five families. A total of 23 interviews were conducted. The use of language in public is complementarily influenced by language legislation, the social and political situation and individual experience. The obtained material is analysed at two levels: at the level of experience (reality of the subject) and narration (reality of the text). At the level of experience, the following strategies of avoiding conflicts have arisen from the described situations: 1) silence; 2) muting of the voice; 3) switching into Slovak; 4) switching into a “neutral” language (German); 5) responding in Slovak; and 6) preparation of children for negative attitudes. At the level of narration, the negative experience is refined using the following tools: 1) degrading the legitimacy of the attacker; 2) highlighting the “good deeds” of the members of the majority; 3) lapse of time; and 4) declared forgetting.
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