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EN
The article presents the KCE(TM) Method as applied to the assessment of a company's commercial value. Increasing discrepancy between book and market value of most companies calls for a more precise explanation of and draws attention to intangible assets as determinants o0f the company's market value. That problem stems not only from overlookiong intangible assets value in financial analysis but it also reflects methodological conflict between traditional accounting measures and contemporary markets. Presented KCE(TM) Method partially explains sources of that conflict. It is applied to the analysis of two Polish telecommunication companies - 'Telekomunikacja Polska SA' and 'Netia SA', and its results help to understand why and how some companies are overvalued or undervalued
EN
The purpose of this article is to evaluate company's operational efficiency as related with its intangible resources. The VAIC(TM) Method is used and the analysis is centered around the firm's capital and structural capital. The analysis is focusing on two Polish telecommunication companies - Telekomunikacja Polska SA and Netia SA and the results are benchmarked with similar companies in Europe. The article is pointing toward some flaws and shortcoming in the VAIC(TM) Method and is discussing its possible application to a broader analysis of organizational intangible and tangible assets.
EN
The economic reality in which companies operate today, and especially the volatility and unpredictability of the environment leads naturally to the evolution of views on the main determinants of their value. For a long time the models of generators of value were based on tangible factors. Currently, apart from the material factors they present also those that reflect the intangible sphere of a company. The aim of the paper is to present intangible assets as intangible generators of value of modern enterprises. The starting point for the implementation of a such formulated purpose was to place intangible assets subject to the evolution of views on the factors that cre-ate company value. Next, the paper focuses on the distinctive features of intan-gible assets that contribute to additional, above-average economic benefits lead-ing to the increase in company value. Conclusions are supported by the results of research conducted on companies listed on the WSE in the field of intangible value generators, in particular emphasis was put on the examination of the level to which intangible assets make up their value. The research period covered years 2009 and 2010 and the analysis was conducted with the GIFT ™ methodology.
EN
In the article the process of planning of capital structure optimisation has been presented. For the process, the gradient in the area of search of the tools which stimulate the financial decision-making or which create the optimal capital structure has been determined. The capital structure has been found a fundamental determinant for maximising the value of a company.
EN
The aim of an enterprise is to increase its value. This growth can be achieved if initiated socially responsible activities improve the value drivers. The company's specificity, type of its environment and their mutual reactions create conditions conducive to improvement of the driving forces of value by being socially responsible. Bearing this observation in mind we can formulate five strategies of creating value based on social responsibility. These are strategies of perfection, positive selection, surroundings modification, transformation and transposition.
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