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THE ROLE OF CONSUMER IN THE CONCEPTION OF SOCIAL RESPONSIBILITY FORMING (Rola konsumenta w ksztaltowaniu koncepcji spolecznej odpowiedzialnosci)

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Spodarczyk E.
Pieniądze i Więź
|
2010
|
vol. 13
|
issue 4(49)
73-76
EN
Conception of social responsibiliyu (CSR) contributes to distinguish and build strong position on the market. During this activity organization should take into consideration social and environmental advantages. In this article the Author tries to answer following questions: What is the consumer role in CSR? What is consumer social responsibility?
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