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1

CREATIVE THINKING AND PERCEPTION OF CONTROVERSIAL ADVERTISEMENT

100%
Grochowska A., Harasimowicz A.
Psychological Studies
|
2004
|
vol. 42
|
issue 4
17-28
EN
The aim of the presented study was to examine the relationship between creative thinking and a perception of controversial advertisement. It was hypothesised that creative individuals would accept (not reject) controversial ads: weak physiological reactions and high, positive cognitive assessment were expected. The level of creativity was assessed by Guilford's divergent thinking tasks - 'Unusual Uses' (flexibility, fluency, originality). The perception of advertisement was tested on two levels of information processing: physiological and cognitive one. Physiological variables: EDA, breathing and cardiac reactions were measured and analysed by polygraph system. Cognitive representations were assessed by Strzalecki's 'The Advertisement Measurement Scale'. Three ads varying on levels of controversy were selected by judges. Based on a sample of 104 individuals, results showed that creative thinking was associated with weak EDA and breathing reactions and strong cardiac reactions on controversial ads. Creative thinking correlated with high, positive cognitive assessment of controversial advertisement. Further research on relationship between physiological and cognitive reactions on ads were suggested.
2

RENESANCIA A NOVOVEK NA CESTE K MÚDROSTI A CHYTROSTI

80%
Nezník P.
Filozofia (Philosophy)
|
2006
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vol. 61
|
issue 5
359-368
EN
The paper deals with the rise of modern thought in connection with the origins of modern mathematical science. Leibniz, one of the founding fathers of modern science and the language of science (characteristica universalis), scientific questions and modern knowledge as such, is an extraordinary thinker among others because of his comprehensiveness. He aimed at a new synthesis of science, which should first of all maintain the unity of science, philosophy and morals (or ethics). By the help of the notions such as 'cleverness', 'brightness', 'calculating and considering reason' Leibniz wanted to stress his conviction, that the topical questions of his time could be resolved only in dependence on creative thinking and mainly moral action.
3

THE FIVE PERSONALITY DIMENSIONS IN RELATION TO CREATIVE THINKING OF ADOLESCENTS

80%
Szobiova E.
Studia Psychologica
|
2006
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vol. 48
|
issue 3
241-249
EN
The study presents the creative personality profile from the point of view of five personality dimensions (neuroticism, extraversion, openness, agreeableness, conscientiousness) in relation to creative thinking of the adolescents, namely of the gender differences. For the creativity identification use was made of the Torrance Test of Creative Thinking. To measure the personality dimensions, the NEO Five-Factor Inventory (Costa, McCrae, 1989) was applied to a sample of 370 adolescents (196 boys and 174 girls, mean age 18 years). This research has yielded several remarkable results. We found the significant differences between the girls and boys in neuroticism and openness.
4

FOCUSING ON RECOGNIZED CREATORS: DYNAMIC CONCEPTION OF CREATIVITY AND CREATOR

80%
Kusa D.
Studia Psychologica
|
2004
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vol. 46
|
issue 4
297-304
EN
The study presents proposals and questions of research of creativity in recognized creators - visual artists and copywriters. A focus of the research is framed by a dynamic model of creativity suggested by M. Csikszentmihaly and H. Gardner. In the model, a creative individual forms one component of social-cultural net - knowledge of the domain and evaluative criteria of professional communities. Emphasis is laid on the importance of investigating the processes through which creative ideas/acts are becoming creative.
5
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Kreatywne i alternatywne myślenie w coaching’u oraz doradztwie naukowym w środowisku cywilnym i wojskowym

41%
Evangelu J. E., Gasparics Z.
Colloquium Wydziału Nauk Humanistycznych i Społecznych AMW
|
2013
|
issue 1
147-158
EN
This article is based on the experience of long-term Coaching courses as a method of management, conducted in the Faculty of Economics and Management of University of Defence. It deals with the different positions of educational methods of coaching and mentoring in managerial practice. Authors used their long experience to show why managers in both civil and military environment fail to implement in their long-term leadership and management of the method of coaching and why they turn so often to the method of mentoring.
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