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Komunikacja w przedsiębiorstwach Małopolski w warunkach kryzysu gospodarczego – studium wstępne

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Potocki A., Makowiec M.

Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie

2012

issue 880

95-110

The paper examines deliberations on economic crisis that have affected and continue to affect the economies of all the world’s countries to one degree or another. The Polish economy and Polish firms have also been affected by the crisis, which is especially manifest in decreased demand for firms’ goods and services, and the significant deterioration in the work atmosphere and relations in the organisations. Using research and data, the authors look at the intensification of the crisis present in organisations, and analyse statistical data on the bankruptcy of Polish firms. They also describe the range and importance of internal and external communication in organisations that have been affected by the crisis. The final part of the paper presents the results of the authors’ research conducted across a group of 125 organizations in the Malopolska region. The analysis of their questionnaire research highlights the diagnosis dysfunctions and pathology in these organisations and indicates action to be taken by managers to minimize the effect of crisis affecting their firms.

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1 Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie

1 Makowiec M.

1 Potocki A.

1 2012

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Komunikacja w przedsiębiorstwach Małopolski w warunkach kryzysu gospodarczego – studium wstępne