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Identification and specification of the key attributes influencing the considerations about implementation of a future cross-border merger or acquisition (M&A) are the main objective of the paper. Based on the views of managers from 165 international corporations located in 45 EEA countries that had previously been the subject of a cross-border M&A, significant attributes relating to their experience from its implementation were extracted. By means of the Principal Component Analysis with Varimax Rotation, three key attributes of implementation of a potential M&A process were extracted and labelled as Aims, Concerns, and Reasons. The content specification of the individual attribute items, as well as the basic parameters of the AFM&A (Attributes of Future Mergers and Acquisitions) methodology – Eigenvalues, Cronbach’s alpha values, and percentage of the variance explained, and the results of an analysis of differences in the assessment of the extracted factors by managers – are further presented in the proposed contribution. In terms of the gender-based differences, female managers scored higher in the Concerns attribute, whereas male managers reached higher scores in the attribute of Reasons, which represents the importance they attach to these attributes in terms of a future cross-border M&A process.
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