The open-air museums fulfill the most important part of cultural heritage.They present a traditional way of life in reconstruction of the historic, cultured and natural milieu but they preserve important evidence of traditional bildling culture too. They are a phenonemom that preserves differences of cultures, countries and historical development of every nation. In terms of contemporary word trends - renaissance of localism and regionalism, the open-air musems can become very important and demanded article of tourism, but they must have a good marketing strategy and they have to offer the products in conformity with the universal interrests
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