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CUSTOMER LOYALTY TO INSURANCE COMPANIES

100%
Witkowska J.
Olsztyn Economic Journal
|
2010
|
vol. 5
|
issue 2
316-325
EN
Loyalty of customers in the insurance services market is determined by numerous factors. The factors with the highest share in building loyalty attitudes include the offer conditions, credibility and confidence in the insurance company and premium amount. The location of the insurance agency, on the other hand, has the lowest influence on the loyalty of the customer to the insurer.
2

THEORETICAL FRAMEWORK FOR THE EFFECT OF GENDER ON CUSTOMER BEHAVIOUR

100%
Melnyk V.
Mekhanizm Rehuluvannya Economiky
|
2011
|
vol. 4 (54)
58-63
EN
This article develops a theoretical framework for the effects of gender on customer behaviour. The article contrasts recent findings from multiple streams of literature, in particular, psychology, marketing and sociology, to develop a conceptual framework for the influence of gender on multiple areas of customer behaviour (e.g., customer decision making, customer loyalty, response to the advertising). Direction for the future research and managerial implications are discussed.
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