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SATISFACTION AND LOYALTY OF BANK CUSTOMER TOWARDS BANKS WEBSITE (Satysfakcja i lojalnosc klienta bankowego a strona www banków)

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Grzegorczyk W., Sibinska A., Krawiec W.
Organization and Management
|
2009
|
issue 2(136)
71-86
EN
The aim of the article is focusing on aspects of satisfaction and loyalty of e-customer in Polish banking. The article is presenting methods and results of research concerning satisfaction and loyalty of bank customer. This paper shows customer preferences towards banks website functionality.
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