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  1. 1 Azja-Pacyfik

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  1. 1 Mazurowska K.

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Efektywna współpraca z Chińczykami z perspektywy międzykulturowej psychologii biznesu

100%
Mazurowska K.
Azja-Pacyfik
|
2017
|
issue XX
65-81
EN
In recent years more Chinese executives and entrepreneurs took their business global. At the same time the challenge of China market entry has become an increasingly important issue also for the Europeans, including Poles. However when people with different cultural background encounter various tensions may arise imposing the quality of business relations. The article analyses a number of cross-cultural dimension as they have become an essential factor for understanding economic and business environments. Examples of miscommunication and failure in understanding of culture specific behaviors in the work setting between Chinese and European counterparts are discussed. The author argues that developing intercultural sensitivity is a crucial factor for fruitful communication and successful conflict resolution. The article analyzes cooperation with the Chinese from the cross-cultural psychology perspective.
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