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Mass Customization in Apparel Industry - Implication of Consumer as Co-Creator

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Grimal L., Guerlain P.
Journal of Economics and Management
|
2014
|
vol. 15
105-121
EN
Mass customization in production and operations management as a process of integrating standardization principles with customization seems to expand this last years in a great number of developed countries. Major companies like Dell, Motorola, Hewlett-Packard, General Motors, Ford, Nike, Reebok, Levis, and others are experimenting and implementing this process in their production and operations facilities. In this paper, our interest will concern the mass customization process in the apparel industry with the using of 3D body digitizers. The paper explores the concept of mass customization, focuses on methods to achieve mass customization in the apparel industry and discusses the consequences on the supply chain, on employment and on the ecological impact.(fragment of text)
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