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  1. 1 Media Literacy and Academic Research

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  1. 1 Gondeková V.

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  1. 1 2018

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Persuasive-Communication and Manipulative-Communication Concepts in Television Programme of the Reality TV Genre

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Gondeková V.
Media Literacy and Academic Research
|
2018
|
vol. 1
|
issue 2
51-59
EN
The study explores determinants of the nature of communication concepts. A communication concept is a communication access which is used by communicators to reach their goal. In text a communication concept is realised by communication tools. There are three types of communication tools: persuasive techniques, arguments and stereotypes. Communication tools are the main determinants of a communication concept’s nature. A communication concept can be persuasive-communication and manipulative-communication. The nature of communication concept as whole is determined by the position of its components on an axis between persuasion and manipulation. The aim of this study is to characterize and theoretically determine components of communication concepts in reality TV programmes of reality TV in Slovakia.
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