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Benefits of introducing the concept of corporate social responsibility to enterprises

100%
Wolak-Tuzimek A.
Central European Review of Economics & Finance
|
2016
|
issue Vol. 14, No 4
5-23
EN
Corporate Social Responsibility is a concept according to which enterprises voluntarily take social interests and environment protection as well as relations with diverse stakeholder groups into account at the stage of building their strategies. Indicating benefits to enterprises from implementation of the concept of Corporate Social Responsibility is the objective of this paper. Results of the authors' survey of 106 enterprises operating in the Mazovian region are compared to these of a national survey commissioned by the Polish Agency for Enterprise Development. They serve to demonstrate application of CSR is in direct proportion to size of a business. In addition, respondents designated improvement of company image as the key external benefit and perception of an enterprise as an attractive employer as the major internal benefit. Results of the authors' research in the region of Mazovia and of the national-wide survey show a marked similarity.(original abstract)
2

Produkt w globalnej działalności przedsiębiorstw

67%
Żak A.
Zeszyty Naukowe Wyższej Szkoły Ekonomii i Informatyki w Krakowie
|
2009
|
issue 5
119-133
PL
Globalizacja stawia przed przedsiębiorstwami nowe wyzwania, ale stwarza także nowe problemy. Proces globalizacji powoduje zanikanie wielu barier, mobilność kapitału, a zmiany w technologii informacyjnej eliminują potrzebę bezpośredniego kontaktu między klientem, a dostawcą. W tej sytuacji firmy działające na rynkach globalnych muszą podejmować decyzje zmierzające do dostosowania i standaryzacji swoich ofert. Najczęściej firmy te stosują strategie produktów w swojej międzynarodowej działalności. Celem tych strategii jest zmiana oferowanego produktu w produkt globalny lub markę globalną.
EN
The globalization is the cause of new challenges and problems in many organizations. The enterprises, which operate on global markets, have to make decisions about standarisation versus adaptation of their offers. The article touches on problems of global products and brands describing the main strategies of products in international activities of firms. (original abstract)
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