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Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?

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Kitapci O., Dortyol I. T.
Journal of Marketing and Consumer Behaviour in Emerging Markets
|
2015
|
issue 2(2)
4-14
EN
This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior
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