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EN
The extreme right hate speech propagated currently in Brazil addresses a broad social spectrum, from feminist movements to traditional communities. The academic community and higher education institutions are also targets, as they are identified as poles of democratic resistance. Specific hate speech towards academy in Brazil is the subject of this paper. The persecution of academic community and knowledge itself occurs through the discursive dispute especially on social networks, and thus in this analytical exercise, we looked up at Facebook’s largest bolsonarista’s group – the “Jair Bolsonaro Presidency Support Group”, which brings together 317,000 members. We analyzed the memetic discourse on the page, focusing memes that were published between April and June 2019, thematizing higher public education, and presenting a bimodal verb-visual composition. These criteria led to the collection of 115 memes analyzed with the support of a QDA package. Analysis reveals the disqualification of university institutions and their actors through ironies, negative associations including stereotypes, simplification of debate to the shallower. Students are often associated with nudity as immorality, professors of indoctrination and ridicule, protesters of ignorance, or bad character. Political debate is reduced to extreme left-right polarization, with the criminalization of the left.
EN
This paper is a comparative critical discourse analysis of Chinese and British insurance contracts. It analyses the similarities and differences in the identities that emerge from the situatedness of the insured and the insurer in the contracts in order to determine the extent to which the sociocultural context within which the texts were conceived shape the texts. The study draws on the positioning theory and the notions of situated identity/situated meaning and is informed by analytic tools within critical discourse analysis. It found that in both the Chinese and British contracts, the insurer is linguistically and discursively situated as a powerful and resourceful ‘regulator’ (i.e. an active force) whereas the insured is mostly constructed in subjective and somewhat ‘weak/vulnerable’ terms. This similarity notwithstanding, the study found differences in terms of the kind of power relation, the level of formality or social distance and the dominant type of language evident in the two contracts. The Chinese contract was found to display a much stronger power relation and a more highly/strictly level of formality than the British contract. And whereas the Chinese contract was predominantly couched in very legal terms, the British contract had a more businessoriented focus. These differences demonstrate how (insurance) discourse may be shaped by the social and cultural contexts in which it is conceived and, possibly, sculpt the identities ofall those addressed.
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