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Przykład wykorzystania wskaźnika CLV w ocenie projektu inwestycyjnego

100%
Miszczyński P.
Studia Ekonomiczne
|
2015
|
vol. 248
180-194
PL
Od kilku lat można zaobserwować dynamiczne zmiany natury regulacyjnej i technologicznej, które mają duży wpływ na marże i zyskowność w sektorze bankowości detalicznej. Przy pojawiającej się presji rynkowej na konsolidację w polskim sektorze bankowym, coraz większe znaczenie ma prawidłowa ocena projektów inwestycyjnych w kontekście ich wyceny. Jedną z metod wspomagających wycenę projektu jest podejście szacowania długookresowej wartości klienta – CLV (Customer Lifetime Value). W pracy przytoczono różne podejścia do szacowania CLV oraz opisano przykład szacowania wskaźnika na gruncie polskim.
EN
For several years, there have been observed some dynamic changes of the regulatory and technological nature, that have a large impact on margins and profitability in retail banking. With emerging market pressure for consolidation in the Polish banking sector, it is increasingly important to properly assess the investment project in the context of their valuation. One of the methods supporting the valuation of the project is the CLV (Customer Lifetime Value) approach. The paper presents different approaches to estimating CLV and describes an estimation of the indicator in the Polish market.
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Zarządzanie wartością klienta na rynku usług medycznych w Polsce

83%
Nagraba K.
Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne
|
2015
|
vol. 1(21)
115-127
EN
The Customer Lifetime Value is crucial in every kind of economic activity as the customer is the good that brings profits to the companies. This is the main reason why entrepreneurs and managers should always think how to satisfy needs of its clients. One of markets, on which the customer value should be thoroughly analyzed is medicine. This article presents the theoretical basis of customer lifetime value management and tries to explain how it is being introduced on medical services market in Poland. As the health care in Poland seems to be on initial stage there is a lot of space for new, private medical centers to be set up. Majoroty of institution operates basing on concracts with National Health Fund (NFZ) and there are fully dependent from the amounts of money granted by the institution. It is renegotiated after certain period and there is always the risk of not winning it again. Unfortunately due to weaknesses of public health care system in Poland, many customers are disappointed with its quality and management form. In these conditions the private medicine services are improving. Unfortunately there is no possibility in choosing the form of health insurance (all are paying contribution to National Health Fund). In this case there is a hope for development of a competitive market, which would be certainly supported by private insurance. The artice is an introduction to deeper considerations regarding medicine in Poland and the effectiveness of managing medical centers (especially hospitals).
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